The Importance of Geolocation for On-demand Transportation Business

On-demand transportation has rightly been heralded as the solution that triggered a wave of aggregator services and on-demand solutions across the industry. This transformation has disrupted in a manner that has turned beneficial for all stakeholders.

On-demand Transportation

Pivotal to the solution and the entire narrative of on-demand transportation is the telematics that is essentially the driver of the solution. A hardware-software interface, it is the GPS and geolocation that have actually helped in the innovative development of the solution.

It is hard to imagine the success of the on-demand transportation business without the ability/functionality of geolocation. Here is a granular look at how geolocation functionality helps Taxi Booking Software.

The role of the transceiver in assisting the taxi dispatch system

Time is the true differentiator among solutions and technologies. Adoption of a solution is faster when the product works faster when it is more convenient.

A taxi dispatch system without a transceiver to transmit the geolocation would add little or no value in terms of slashing the time taken for hailing a ride.

The process would have typically involved a cumbersome reporting process which needed to be coordinated among different operators or the end user for it to be effectively used.

Clearly, the prospect sounds nightmarish when compared with present-day taxi booking software. Destination and location are the only inputs that a user selects, following which available rides are contacted automatically and dispatched through a swift process that takes less than a minute to conclude.

The advantage of advanced solutions in the on-demand transportation business

Telematics offers solution providers the opportunity to make innovative solutions. The difference between the two solutions depends on the manner in which the functionalities are designed and integrated into the solution.

Most of the aspects of on-demand transportation business are linked to geolocation. For instance, the availability of the rides, the actual location of the individual hailing the ride, the destination, the route, the rates, the estimated time, the expected costs, re-routing, and traffic advisories.

Virtually every component is intrinsically linked to the geolocation functionality.

How analytics in solutions can make a powerful impact?

Advanced solutions take the capabilities of geolocation functionalities to higher levels. For instance, ride-hailing aggregators can use the power of analytics to help drivers understand more about efficiency and ride acceptance rates.

For instance, drivers who decline a ride may want to know if the overall earnings for the day were affected by the decision to decline a ride. Drivers can also use the statistics from the driver side app to understand the demand for rides in specific locations during certain time frames.

This could be late night airport drops and pickups timed with the arrival/departure of international flights. While it may not be possible for a driver to choose the destination and insist on routes, it would help to understand more about the effect/lost earnings as a result of declining a ride to certain destinations at specific timings.

How on-demand transportation business can leverage the advantages of vehicle tracking solutions?

The transceiver in vehicles can be used to offer an extensive source of information to users and operators over multiple metrics. This can help to leverage the benefit of geolocation and GPS capabilities to make vehicle tracking solutions more powerful and integrated as a part of the on-demand transportation business.

A typical vehicle tracking solution actually helps drivers to cut down engine idle time by as much as 64%. Similarly, the use of a solution will help drivers to improve fuel economy by 10%.

This effectively means that one-tenth of the costs towards fuel can be saved with a vehicle tracking solution integrated into the on-demand transportation business. This is made possible by geolocation functionality/GPS system.

Advantages in operator-assisted taxi dispatch

While the world has transited to digital transformation with smartphones being used for every single application, there are use cases in locations where taxi dispatch software may require operator assistance.

This effectively means that operators need to be able to clearly view the locations of available rides, the location of the ride-hailing individual and the destination.

This needs to come faster than the display on screens of mobile phones to make up for the time required for the transmission of information over the call.

A powerful solution will display the information on the dashboard, along with all the relevant information about the ride-hailing individual and the allotted vehicle.

The innovative nature of any solution is what makes the actual invention of certain hardware components more useful and popular.

The possibilities of creating customized features and functionalities are limited by the ability of the developer to create out of the box solutions.

A good developer/team can leverage the capabilities and functionalities of a GPS embedded system/geolocation capability to the advantage of the client and build a solution that will surpass expectations and fully meet business outcomes.


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